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Sunday, January 23, 2011

Bio- Mary Alice LaPoint

Mary Alice LaPoint spent 25 years in the advertising, sales, and direct marketing industry. She started her career specializing in “take one” applications and affinity marketing, primarily working on the American Express and Federal Express accounts and managing a network of independent reps. Following that she worked in the advertising/sales department’s newspapers and magazines primarily in New York City. Ms. LaPoint spent the majority of her recent career working for leading marketing agencies as Senior Account Supervisor/Senior Director. She was the primary architect and client contact responsible for building and running a field marketing program designed for independent sales reps. In the late ‘90’s early 2000’s she left the corporate world, received her training and certification as a Personal Coach, and ran her own small business for four years before being lured back to the non-profit business world.

Mary Alice personally understands the struggles and successes of running a small business and has the expertise for both business coaching/consulting and a solid background in building turn-key marketing systems for small business operators.